We help clients find, grow, and keep their people.

Who we are

Reimagine Work is a people and operations consulting firm that takes a non-conventional approach to HR.

Our target audience is you: organizational leaders who appreciate straight talk and innovative solutions for people management. We partner with clients who are unafraid to challenge the status quo, who strive for agility, and who are committed to achieving greater heights.

Meet the Team

  • Jocelin Caldwell's headshot taken at KWENCH.

    Jocelin Caldwell (she/her)

    CEO + Owner, RRP, PCC

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    I am a passionate Human Resources Consultant and Career Coach (not a formal therapist with a couch). This gives me an objective, professional, fresh viewpoint to help clients unveil their career aspirations and work through challenges.

    For me, nothing is more rewarding than connecting people to meaningful work and the workplaces they will thrive in. I also love supporting good workplaces as they transition into great ones. Building on my vibrant and diverse background in recreation and youth leadership development, human resources, and career development, I bring high-level energy, a wide range of experience, and laser focus to every workday. I am dedicated to helping people pursue their dreams, to fostering purposeful connections within teams, and to linking organizations with the best candidates for their positions.

    After completing my Bachelor of Arts at the University of Victoria, I went on to train as a Professional Certified Coach (PCC) with the International Coaching Federation. I attained two additional designations: Registered Rehabilitation Professional (RRP) and Certified Career Development Practitioner (CCDP). I have been a coach, recruiter, and facilitator for over 50 different local and international organizations. I have spent more than 12 years as a Human Resource and Program Management generalist with experience in recruitment and selection, terminations, return to work, policy development, and performance management.

    I am an active volunteer in my community and enjoy participating in a number of charities. I love running special events such as Soul Sessions and facilitating the mentoring portfolio for the Chartered Professionals in Human Resources (CPHRBC). In my free time you will find me on a Hornby Island beach or somewhere outside with my family.

  • Anna MacNeill's headshot taken in the KWENCH library.

    Anna MacNeill (she/her)

    Director of Operations

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    I passionately believe in “leaving it better than you found it.” This guides my work and approach to each day.

    After growing up in the Prairies, I began working in the live music production industry and relocated to Vancouver to join Live Nation in a Production Management role. Specializing in operations and logistics, I supported some of the largest event productions in Canada and organized over 100 events annually.

    In 2019, my focus shifted towards internal business development, where I found my true passion. Now calling Vancouver Island home, I studied at both UVIC and Royal Roads focusing on HR Management and Employment Law.

    These days I oversee Reimagine Work’s internal operations and work with our clients on recruitment and employee retention. I see recruitment as an opportunity for strategic development within an organization and to provide amazing opportunities for employees and help connect people with a position that inspires and challenges them. Nothing is more satisfying than finding the perfect candidate for the perfect role!

    When I’m not deep in a spreadsheet or supporting our Reimagine clients, I can be found exploring Vancouver Island’s mesmerizing beaches and mountain tops with my family and dog, Lemon.

  • Kaley Walls's headshot taken in the KWENCH library.

    Kaley Walls (she/her)

    Operations Manager

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    My road to Reimagine Work is a winding one…

    After several years in the financial sector and an active career in real estate, I came in to help a friend and colleague with admin support on a massive recruitment. And then I helped with another one, and then another one. Over the years and through the roles I’ve had, I have developed excellent administrative and operational skills. My toolbox is a varied one, but it’s a robust one, ready to solve any recruitment, real estate or operational conundrum.

    I hold a Bachelor’s degree with a double major in English Literature and Creative Writing from UVic. Originally hailing from Calgary, AB, I moved back to Victoria in 2014 after a particularly nasty winter, wondering if there was more to life than shovelling my sidewalk four times a day.

    As for the rest of my world, I love enjoying a good coffee or cheeseburger, talking to every dog I meet, wandering my favourite bookstores, roaming the open roads on a good road trip, arguing with my cat Steve, and cheering on my often-trying Calgary Flames.

  • Angela Heathfield's headshot taken in the KWENCH Library.

    Angela Heathfield (she/her)

    People + Culture Business Partner, CPHR

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    I have always been a people-person, a mediator, a harmony-seeker.

    Growing up, I loved being a teacher's helper, often helping our school librarian with the latest tech or our secretary with labour-intensive admin work. After post-secondary, I cultivated experience in management and team lead roles in most of my jobs, and I finally found my home as an Executive Assistant.

    Through this work, I recognized the value in being a conduit between leadership and staff. People Operations was the place where all the magic happened, especially in staff empowerment, culture cultivation, and alignment toward team goals. Before consulting, I had the privilege of leading People Operations for a technology company, growing the team from 15-115 employees and scaling processes and systems in step with the team.

    As the next step in my career with Reimagine, I'm delighted to be sharing what I learned, plus my skills with the CPHR designation, with other growing organizations. I love creating solutions to problems people are facing and removing barriers to help them reach their potential.

    On the personal side, I enjoy cycling and keeping active with my family, and firmly believe there are few bad days that can't be turned around with a quality pain au chocolat. I’m always flipping between books on leadership and some really cringeworthy chick lit — because balance is important, right?

  • Alanna Gammage's headshot against a white background.

    Alanna Gammage (she/her)

    People + Culture Business Partner

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    I've always had a knack for connecting with people, finding common ground, and keeping the peace. Whether it's bringing folks together, smoothing out conflicts, or striving for harmony, I've got a natural talent for being the go-to person when it comes to understanding and empathizing with others.

    With over 11 years of dedicated experience in HR, I'm a passionate advocate for cultivating inclusive and empowering workplace environments. I'm committed to fostering spaces where employees can thrive authentically, leveraging their unique experiences and talents to contribute to their teams and communities.

    Outside of work, I engage in mentorship and community outreach initiatives., including work with BC’s Immigrant Settlement Services, helping newcomers connect to the Canadian labour market, and with Island educational institutions.

  • Kam Hogan's headshot against a brick wall.

    Kam Hogan (she/her)

    People + Culture Business Partner, CPHR

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    Born and raised on Vancouver Island, Kam has been working in the Human Resources field for over 17 years. She is a certified HR professional and an associate certified wellness coach. 

    Kam’s career has led her across the country, working in both the public and private sector. She has spent many years within operational HR environments, creating and supporting effective partnerships between corporate initiatives and operational goals. 

    Known for her calm and encouraging demeanour, Kam truly loves the people side of HR. She specializes in training, recruitment, onboarding, performance management, employee engagement, organizational development, conflict resolution, and employee exits and offboarding, just to name a few. She is skilled in workplace investigations, specifically large scale and/or complex matters. Beyond her love for HR, Kam is passionate about fitness, gardening, volunteering in her community and binge watching The Golden Girls.

  • Alana Marks' headshot taken in the KWENCH Library.

    Alana Marks (she/her)

    People + Culture Business Partner, CPHR

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    HR is my favourite place to sit in an organization, it’s where the magic happens. My job is to live, breathe and support people every single day and I feel privileged to do it.

    As a contractor with Reimagine Work, I consistently draw on my 10-plus years of experience in Human Resources. Prior to joining Reimagine, I supported teams in a variety of sectors, including government, construction, manufacturing, health care, fintech, and renewable energy, with significant experience building and scaling teams sustainably through periods of rapid growth.

    Armed with a balanced and creative approach to human resources, I am well versed in designing people-focused strategies based on positive work culture norms, employee engagement, and team development that ensure all employees feel supported to do their best work.

    I hold my Chartered Professional in Human Resources (CPHR) designation, am a licensed paramedic, and graduated from the University of Victoria with focused studies in Organizational Psychology and Ethics.

    My greatest reward is helping people and teams reach their full potential, and collaborative practice is my foundation and I lean into that philosophy often to promote a positive and supportive environment.

    I contribute my five early years living aboard in Saudi Arabia as the onset of my passion for travel. I spent my early adulthood traveling across Canada sailing and coaching sailing. When I am not hiking, cycling, or perfecting my downward dog, I love to visit old bookstores and tend to my ever-growing garden.

  • Shardé Long's headshot taken in the KWENCH library.

    Shardé Long (she/her)

    People + Culture Business Partner, CPHR

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    I believe in building stronger communities by bringing people together.

    My work in Human Resources has followed naturally from that belief. Working in this field is all about building stronger communities through our work, building authentic connections, and clearly defining the rules of engagement. I love finding creative solutions to complex problems and building vibrant workplaces through structure, culture and training tools and resources that serve both leaders and their teams.

    My personal path to HR was a creative one. A natural helper, I have always loved working with people and was drawn to focus on HR after my diverse experiences working in municipal government, emergency services, recreation and non-profit. My former roles led me to my now-passion of supporting leaders and organizations in developing exceptional people practices and reimagining what work can look like.

    Along with several years of direct management and HR experience, I also hold a post-degree diploma in human resource management and leadership, an undergraduate degree in psychology with a focus in human motivation, and a certificate in community leadership development.

  • Miranda Logan Webb's headshot taken in the KWENCH Library.

    Miranda (MJ) Logan-Webb (they/she)

    People + Culture Business Partner

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    I have spent more than a decade as a manager of people and 9 years in People, Culture & Communications consulting.

    My story before landing in consulting is eclectic: landscaper, lifeguard, line cook, in program management for a non-profit, and facilitator and coach. My mosaic of experiences and time spent working with people from a range of backgrounds had one connecting thread: interest in helping people, and specifically helping people love their work. It’s exciting to work with leaders who are authentic, caring, curious and genuinely want to do “HR” differently.

    As consultants, we get to be the external voice and perspective in a room. We’re chameleons who bring calm to the chaos or humour to a tricky situation. This role of cheerleader, advocate, space-holder and solution-seeker is a privileged one, and I love that what we do is always evolving, never boring, and has an immediate impact on the teams we support.

    I hold a Bachelor’s degree in English and Ethics from UBC, a Post-Degree Diploma in HR, and my coaching certificate.

    As the youngest of 8 kids, I became the quietly bossy, meticulously organized peacemaker, giving me the perfect training for a career in people + culture since birth. When I’m not at work, you can find me in nature with my dog, enjoying a good cookie or binge-listening true crime podcasts.

  • Colour headshot of Tierra Madani.

    Tierra Madani

    People + Culture Business Partner, CPHR

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    Originally from the island of Molokai in Hawaii, I believe in living and leading with 'aloha' in all that I do. As a versatile HR and Health & Safety professional, I am always focused on further developing within my profession by exploring new perspectives on ways to improve the employee experience and workplace culture for employers.

    I'm a proud holder of my Chartered Professional in HR (CPHR) designation and I'm a dynamic HR generalist with experience across several industries including retail, manufacturing, tourism & hospitality, and transportation. With recruitment, health & safety, and career coaching at the forefront of my areas of expertise, I also have a flare for marketing and I love to exercise my creativity when working on projects in the realm of employer branding, engagement and culture.

    Health & Safety is a subject I'm incredibly passionate about. I'm experienced in building H&S programs from the ground up for employers of all sizes. My expertise and training includes H&S program administration, safety culture and engagement, workplace inspections & audits, and achieving the OSSE/COR certification.

    I'm very passionate about promoting diversity through building community and practicing culture. You can often find me volunteering at local events in Victoria and also performing at local festivals as a Polynesian dancer with the Pearls of the South Pacific dance group.

  • Miko Heddle's headshot taken against a brick wall.

    Miko Heddle (she/her)

    People + Culture Business Partner, CPHR

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    I love the expression, “Do what you love and you'll never have to work a day in your life.”

    What I love more is, in HR, I get to help people love what they do and find a sense of belonging in their workplaces. Positive work cultures and helping to manage and oversee them get me jazzed up.

    My background is primarily in Recreation and managing large teams of dynamic individuals. I love working with teams and building team culture and employee engagement. It’s that love that drew me into pursuing my Master’s degree and learning to better understand communication and relationships between co-workers and team members. Whether an organization is a service or product-based organization, people are always going to be what makes the organization succeed, and I love being a part of that people and culture team.

    I have a Bachelor of Commerce in Entrepreneurial Management, a Master of Arts degree in Professional Communication, and my CPHR designation.

    I grew up in Montreal, but Victoria will always be home for me. I love how I can drive 10 minutes from home and be completely immersed and surrounded by nature on any given day. I love spending time with my family, my puppy Enzo, travelling, cooking, and trying new foods. (Or really, anything food and/or eating related!)

  • Tom Ireland (they/them)

    Tom Ireland (they/them)

    People + Culture Business Partner

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    I create empowered, engaged teams that drive business success.

    My vision is a workplace where people are empowered to challenge and be challenged. That empowerment is based on autonomy, but autonomy doesn’t mean siloing. Instead, high alignment means that everyone is pulling in the same direction to create something amazing and achieve business goals. That vision has defined my work.

    Through a career that has spanned different continents and disciplines, I have come to recognize the power of diversity and now aim to build work environments that aren’t one-size-fits-all but instead enable everyone to be their best, fullest self.

    Almost as much as culture design, I love trails—running or hiking them whenever possible.

  • Jennifer Woppenkamp - Headshot in colour

    Jennifer Woppenkamp (she/her)

    Operations + Creative

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    Fostering growth is my jam. I am dedicated to crafting and supporting strategic plans, communicating HR initiatives, and strengthening community engagement. Whether you require a comprehensive planning conversation or innovative solutions to complex issues, I might be the right person to guide you on an outside HR-focused journey.

    I bring over two decades of experience in hospitality and financial service leadership to the table, including roles at the Fairmont Empress and the Fairmont Beijing. I pride myself in being a connector, I possess a unique ability to tackle challenges and facilitate connections between individuals and solutions.

    Balancing my time between Reimagine Work and other thriving partnerships, I also cherish my family and volunteer commitments.

  • Karoline Monkvik at KWENCH co-working space Victoria BC

    Karoline Monkvik

    Executive Assistant

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    I am a task-list ninja, implementer, and communicator - deeply in tune with the entrepreneurial mindset. My studies in General Business at Camosun College and Thompson Rivers University have cultivated a deep appreciation for service excellence.  I have over 15 years of expertise from working with companies like lululemon, Capstone Mining Corp, Anthem Properties and Western Union Business Solutions.  With my background in executive-level administrative assistance, digital marketing and operations, I seek to up-level customer experience with each transaction. 

    I’m passionate about using technology business tools, love supporting process and improving workflows. My attitude is, “If I don’t know it, I can learn it.”

    Outside of work, I enjoy spending time with my family in the beautiful outdoors of Vancouver Island, exploring local farmers markets, and tending to my garden.

Values

Curious: We are perpetual learners who lead with curiosity over judgment.

Hope: We focus on future possibilities, not just the hurdles.

Candid: Openness and transparency are our cornerstones.

Brave: Creativity over conformity. Always.

Inclusive: We nurture spaces where everyone can bring their whole selves to work.

Diversity

As people who have sway in growing teams, we know that checking our biases (and helping our clients check theirs) is our responsibility. We come from a range of backgrounds and diverse lived experiences — this makes us better at what we do, and it’s a key part of our magic.

Addressing injustice and inequity is woven into the way we work. We know the daily actions of each one of us is what drives positive change. Because of this, we hold ourselves and the teams we serve accountable for identifying and shifting discriminatory or oppressive systems and practices.