How to Write a Job Posting That Attracts Top Talent
You've got an open position and want to fill it with a star player. The old-school 5-page bullet point list of responsibilities and qualifications just won't cut it in today's competitive job market. Here’s how you can craft a job post that not only informs but also keeps the right candidates from scrolling past your post.
Start with a Clear, Descriptive Job Title
First impressions matter. Your job title should be straightforward and indicative of the job’s primary function. Skip the industry jargon and keep it simple. Instead of a vague, trendy term like "Sales Ninja," opt for clarity with a title like "Senior Sales Executive in SaaS Solutions. "
Give an Overview That Excites
Start with a concise, attention-grabbing overview of the role. In one or two sentences, describe the overarching responsibilities. Make this your "movie trailer"- a teaser that gets potential applicants excited about the role. For example: "As our Full-stack Developer, you'll be the architect of our groundbreaking app, turning vision into reality."
Keep It Brief, but Make It Pop
In describing the role, be concise but creative. Imagine you’re explaining the job to someone unfamiliar with your company or industry. Use 'why,' 'how,' and 'what' to outline a typical work week. For instance: "Why do we do it? To solve complex, meaningful challenges. How? Through collaborative creativity. What’s a regular week like? Brainstorms on Monday, focused execution mid-week, and a celebratory team lunch every Friday".
Spotlight the Benefits
Candidates want to know what’s in it for them. Clearly list the benefits—salary, and especially unique perks like unlimited vacation or volunteer days. Make your company irresistibly attractive to potential hires by thinking about your target demographic and tailoring your total rewards accordingly (Side note: not sure how to design a competitive total compensation package? We’d love to chat comp with you – here is a link to my calendar: Jocelin Calendar.
Equity, Diversity, and Inclusion
State clearly that you're an inclusive employer working to remove barriers for equity-deserving groups. This is not just about lip service or social responsibility but also a necessity in today’s diverse job market. Express your openness to hiring qualified candidates from all backgrounds.
The Final Push: Your Call to Action
You’ve grabbed their attention, now guide them to the next step. Use a clear and inviting call to action like "Ready to make a real impact? Click 'Apply Now'!"
Summary
Crafting a compelling job post goes beyond listing qualifications and duties. It's about building a narrative that excites potential candidates and gives them compelling reasons to apply. So go ahead, put these tips into action, and watch your applicant pool grow with top-tier talent.
Ready to take your recruitment game to the next level? Contact us today to find out how we can help you attract and retain the best in your business.
Happy hiring!